Work Process
RESEARCH
CONCEPT
PLAN
TEST
PREP
LAUNCH
Me
I love the game of Clue.
To solve the mystery, you need the candlestick, with Mr. Plum, in the ballroom. You also need a solid understanding of how the players around you are motivated and where they’re heading next.
This integrated, landscape-focused approach to a planning and assessment is how my work drives successful business and engagement outcomes. With the right combination of audience-focused insights, strategic approach and innovative resourcing, exceptional results are achievable within project constraints.
If you’re committed to meaningful progress that support clients and communities, I would love to hear from you.
Services
STRATEGY
Develop multi-year strategic plans and business proposals outlining goals, feasibility, project plans and audience-focused insights to drive adoption of new partnerships, programs, services and promotions. Champion excellence through partnerships across large portfolios with direct responsibility for revenue targets. Extensive experience with a broad audiences and industries, including product portfolios, and program, event and service subscriptions.
LEADERSHIP
Build and lead teams of up to +60 members, including cascading leadership models and individual contributer specialists. Lead multi-year resource planning, position design and subsequent recruitment, mentorship and retention of staff. Direct and manage diverse project teams, including representatives from all levels: leadership to volunteers. Initiate and manage vendor contracts for services, including agency support and experience delivery.
PARTNERSHIPS & ENGAGEMENT
Identify, consult and collaborate with communities and key collaborator groups, including executive leadership and governance bodies, and program management, operational and administrative staff. Identify, build and effectively steward core relationships to advance business goals. Develop and lead award-winning and innovative public engagement programs.
RESULTS & ANALYSIS
Lead market research and competitive landscape analysis to provide strategic assessments of opportunities and needs. Manage comprehensive demand studies, annual benchmarking activities and conduct focus groups, surveys and return on investment evaluations. Oversee the tracking and evaluation of strategies and resulting impacts on business goals.
SYSTEMS & OPERATIONS
Develop and map integrated systems and workflows to ensure efficient, engaging and clear service provision and support staff engagement and performance. Steward project management, software and assessment systems adoption through change management lens. Manage priority-based departmental budgets and resource planning. Manage request for proposal and contract assignment processes.
COMMUNICATIONS LEADERSHIP
Articulate, map and lead communications and issues management protocols. Develop and lead integrated communications initiatives for external audiences. Develop and launch comprehensive internal communications and organizational culture programs. Evaluate and measure effectiveness of ongoing communications programs.
In A Nutshell
International Marketing Awards
17 Years of Industry Experience
Applied Arts and ACE Winner