IN A NUTSHELL
I’m a strategic leader with extensive experience developing award-winning engagement initiatives, advertising campaigns and communications strategies. I lead integrated partnership programs, develop integrated lifecycle planning and steward values-based brand activities.
My professional history includes a wide variety of industries, including post-secondary, municipal, financial, conference and hospitality, retail and community programming.
Awards
Higher Education Marketing Awards
Advertising Club of Edmonton
Applied Arts
Alberta Professional Planners Institute
WORK HISTORY
2023-Current
Director, Communications and Marketing Partnerships
University of Alberta
I lead a team of +50 brilliant communications and marketing professionals in delivering communications and marketing services across the University of Alberta, including colleges, faculties and services.
I also lead the university’s internal communication to all current students, staff and faculty, a thriving community in excess of 50,000 individuals. Having adopted an integrated lifecycle approach to community building, we collaborate with colleagues across the university to deliver exceptional student and partnership experiences, through their studies and beyond.
2021 – 2023
Director, Internal Communications
University of Alberta
I led the delivery of communications and marketing to both our internal community of over 50,000 current students, staff and faculty across the University of Alberta – and to external audiences in service of the university’s administrative portfolios of Vice-President Academic, Research & Innovation, Facilities & Operations and University Services & Finance.
My team of +25 communications and marketing professionals develop lifecycle communications, lead project delivery, social marketing programs and manage organizational channels. I am responsible for audience engagement, program subscription and customer experience across the institution.
2019 – 2021
Director, Communications
University of Alberta, Office of the Dean of Students
As Director, Communications, I led a team of marketing and communications professionals in the Office of the Dean of Students. We provided marketing, engagement and communications services for academic, career and professional development, and wellness supports across campus.
2018 – 2019
Senior Marketing Strategist
Blatchford Redevelopment Office
Joining the Blatchford team to re-envision the Blatchford brand, I developed a new marketing and communications strategy, budget and resourcing plan leading into the sale of the first units in the award-winning Blatchford community.
2017 – 2018
Manager, Strategic Marketing
City of Edmonton
In this new leadership role after service centralization at the City of Edmonton, I was accountable for the creation and execution of City-wide revenue-generation and community-building marketing strategies and initiatives. I led the City’s largest team of senior marketing specialists and advisors in the development and delivery of high-quality marketing strategies and partnership service.
2015 – 2017
Senior Marketing Advisor
City of Edmonton
As a portfolio leader, I supervised full-time marketing staff, training specialists and a student intern team in support of revenue generation and community engagement work. I led all aspects of high-profile marketing, engagement and employee development programs within Development Services at the City of Edmonton, including research, strategy, implementation, measurement and reporting activities.
2015 – 2015
Marketing Manager
ATB Financial
Recruited as ATB’s post-secondary marketing lead, I developed and executed provincial marketing campaigns across multiple channels, focused on a lifecycle approach to new graduates and higher-ed students. I led in depth research and analysis on key target markets and positioning, and contributed to product development planning across markets.
2012 – 2015
Marketing and Recruitment Supervisor
University of Alberta
I managed the integrated marketing, events and communications portfolio within Ancillary Services, including oversight of research, strategy, implementation and assessment activities. My team specialized in the design and delivery of community-building events and programs, revenue generation activities across all portfolios and integrated lifecycle planning in partnership with colleagues across the university.
2008 – 2012
Marketing and Residence Relations Coordinator (Team Lead)
University of Alberta
As the marketing, recruitment, events and communications team lead within Residence Services, I led the delivery of award-winning campaigns and revenue-generation activities. Event management including the design and delivery of community-building engagement and events, including residence move-in with a coordinated attendance over 7,000.
2007 – 2008
Communications Assistant
University of Alberta
As the student recruitment lead for Residence Services, I managed all customer recruitment and prospect communication for the portfolio.
2005 – 2006
Human Resource Assistant
SNC. Lavalin Inc.
I assisted with resource planning, job design, recruitment agency coordination and other HR needs.
EDUCATION